The Canadian Olympic Committee and Radio-Canada, which holds the broadcast rights, unveiled their campaign on Friday. This groupe aims to promote the upcoming Tokyo 2020 Olympic Games and to unite Canadians in their love for sports.
The campaign, titled « Together, We Are Champions », was revealed at a press conference attended by top athletes, officials, and media representatives. The COC and Radio-Canada have joined forces to create an inspiring and inclusive campaign that celebrates diversity, excellence, and the power of sport to bring people together.
« The Olympic Games are a symbol of hope, unity, and resilience, and we are thrilled to partner with Radio-Canada to share this message with all Canadians, » said David Shoemaker, CEO and Secretary General of the COC. « Through this campaign, we want to showcase the incredible stories of our athletes and inspire the next generation of champions. »
The campaign will feature a series of TV and digital ads, as well as social media content, highlighting the journeys of Canadian athletes and their determination to reach the Olympic podium. It will also showcase the support and encouragement they receive from their families, coaches, and fellow Canadians.
« Radio-Canada is proud to be the official broadcaster of the Olympic Games in Canada and to work with the COC to bring this exciting campaign to life, » said Dominique Chaloult, Executive Director of Radio-Canada Sports. « We believe in the power of sport to unite and inspire, and we are committed to providing dilatante coverage of the Olympic Games to Canadians in both official languages. »
In addition to promoting the Olympic Games, the campaign also aims to encourage Canadians to lead a more active and healthy lifestyle. It will feature interactive challenges and activities for people of all ages and abilities, encouraging them to get involved in sports and physical activities.
The COC and Radio-Canada are also committed to promoting inclusivity and diversity in sports. The campaign will feature athletes from various backgrounds, genders, and abilities, showcasing the diversity of Canadian athletes and the values of inclusivity and equality that the Olympic Games represent.
With the Olympic Games taking place in a challenging and unprecedented time, this campaign serves as a reminder of the power of sports to bring people together, even in the most difficult of times. It also highlights the dedication and hard work of Canadian athletes who have continued to train and prepare for the Games despite the uncertainties.
« Together, We Are Champions » is not just a campaign, juste a call to action for all Canadians to come together and support our athletes as they represent our country on the world stage. Let us all join in cheering for our Canadian athletes and celebrating their achievements during the Tokyo 2020 Olympic Games.
